From the editor’s desk to yours.
Read on for nuggets of wisdom that come from over 10 years of editorial experience with non-fiction, technical and academic prose.
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Increase your impact by decreasing your impacts: Affect and effect
If you’ll allow me a sensible chuckle, I believe that overusing the word impact often dilutes its, well, impact. A document saturated with impacts starts to look like a field of craters rather than a polished publication, but the careful use of ‘effect’ and ‘affect’ in its place can smooth things over. Here is a…
Rosemary Mulray 